Post by hasina789956 on Oct 28, 2024 9:39:58 GMT
Branded Content has become one of the basics of the Inbound Marketing wardrobe, a technique and a philosophy through which users find companies and not the other way around. A good strategy for what is also called brand content is one that attracts users , connects with them and transmits (in a discreet manner) the values of the product or company. If your company's digital marketing plan does not yet include a Branded Content strategy , it may be time to update it. If the term doesn't even ring a bell, don't miss out on what we explain below. What is Branded Content? Although Branded Content has become a trend in recent years, it is not a novelty. It has been around for decades (remember Popeye's spinach?), but it is only now that brands are starting to take advantage of it.
It does not have a clear definition, but its bases are more than patented: It focuses on the consumer and not on what it sells. With Branded Content, brands stop looking bulk email campaigns at their own navel and listen to the user. This way, they see what they need and what they are looking for in order to offer it to them without bothering them. It establishes two-way communication . The user speaks and the brand responds. And vice versa. It does not seek to sell products, it wants to gain notoriety and presence in the minds of consumers (the famous engagement ). It breaks away from the intrusive nature of traditional advertising, offering consumers entertaining and emotional communications.
It doesn't bother them, it tells them a story that engages them. Position the brand. If the content strategy achieves its objective, the company will achieve a privileged place among the user's preferences. Branded Content VS Content Marketing: Are They the Same? Branded content and content marketing have many features in common, but they are not exactly the same. Both focus precisely on offering interesting and quality information through tools such as infographics, ebooks, blogs, games, videos… And behind all this valuable content, they also transmit the brand’s values in a discreet and non-aggressive way. But there is a clear difference in the nature of their messages.
It does not have a clear definition, but its bases are more than patented: It focuses on the consumer and not on what it sells. With Branded Content, brands stop looking bulk email campaigns at their own navel and listen to the user. This way, they see what they need and what they are looking for in order to offer it to them without bothering them. It establishes two-way communication . The user speaks and the brand responds. And vice versa. It does not seek to sell products, it wants to gain notoriety and presence in the minds of consumers (the famous engagement ). It breaks away from the intrusive nature of traditional advertising, offering consumers entertaining and emotional communications.
It doesn't bother them, it tells them a story that engages them. Position the brand. If the content strategy achieves its objective, the company will achieve a privileged place among the user's preferences. Branded Content VS Content Marketing: Are They the Same? Branded content and content marketing have many features in common, but they are not exactly the same. Both focus precisely on offering interesting and quality information through tools such as infographics, ebooks, blogs, games, videos… And behind all this valuable content, they also transmit the brand’s values in a discreet and non-aggressive way. But there is a clear difference in the nature of their messages.