Post by wededal303 on Dec 5, 2023 9:11:58 GMT
The most common form of cognitive dissonance we experience in everyday life is buyer's remorse. It's that feeling of remorse that arises after buying a product: maybe I made a mistake? Could I have chosen a better one? Cognitive dissonance manifests itself in these cases because the reality of the product or service does not live up to the customer's expectations and does not solve their problems. The lack of consistency between his action (buying the product) and his feelings (I believe this product was not a good choice) causes discomfort .
Leads and customers should not be treated like just a name on a list. Some psychological studies, such as those by Hamza and Zakkariya, demonstrate that when customers have higher expectations of a product or service (with continuous offers, promotions, etc.), there is Whatsapp Number a greater chance of experiencing cognitive dissonance . Too much dissonance and they might leave, move to another provider and give bad reviews. To overcome this counterproductive situation, you need to treat your customers specially . Here the “Delight” phase begins. If a product or service meets customers' expectations, they will be more likely to be loyal. How can we achieve this customer loyalty? Let's look at the Delight phase of the Inbound Marketing strategy.
Here are some ideas: Personalized content Engagement on social networks Great customer service Exclusive prizes Loyalty programs Offers and promotions These are just a few ways to meet your customers' expectations and prevent the psychological strain that could occur from a bad experience. In short… It is not enough to adhere to tried and tested marketing concepts without understanding why individuals make the choices they do. Psychology is a great tool for fostering a fertile connection with your audience, and you need to apply it to your advantage to meet the biggest need: giving extraordinary experiences to those who choose to become your customers.
Leads and customers should not be treated like just a name on a list. Some psychological studies, such as those by Hamza and Zakkariya, demonstrate that when customers have higher expectations of a product or service (with continuous offers, promotions, etc.), there is Whatsapp Number a greater chance of experiencing cognitive dissonance . Too much dissonance and they might leave, move to another provider and give bad reviews. To overcome this counterproductive situation, you need to treat your customers specially . Here the “Delight” phase begins. If a product or service meets customers' expectations, they will be more likely to be loyal. How can we achieve this customer loyalty? Let's look at the Delight phase of the Inbound Marketing strategy.
Here are some ideas: Personalized content Engagement on social networks Great customer service Exclusive prizes Loyalty programs Offers and promotions These are just a few ways to meet your customers' expectations and prevent the psychological strain that could occur from a bad experience. In short… It is not enough to adhere to tried and tested marketing concepts without understanding why individuals make the choices they do. Psychology is a great tool for fostering a fertile connection with your audience, and you need to apply it to your advantage to meet the biggest need: giving extraordinary experiences to those who choose to become your customers.