Post by wededal303 on Dec 5, 2023 9:11:34 GMT
Marketing strategy inbound marketing cognitive dissonance Inbound Marketing puts the person, the user, at the center of the strategy. The first task of an Inbound Marketer is to enter the user's mind , understand their desires, aspirations and fears. In this sense, psychology becomes an excellent ally. This scientific discipline helps us understand the mental processes and behavior of human beings. Or rather, rather than "understanding" them, it allows us to " predict " them. The curious thing is that human beings do not behave in a coherent manner , yet this inconsistency has its own logic and therefore its own predictability.
This predictable irrationality was theorized by the American social psychologist Leon Festinger. The theory is called Cognitive Dissonance Theory and proposes three basic assumptions: Human beings are sensitive to inconsistencies between Special Data their actions and their beliefs. Recognition of this inconsistency causes dissonance, and will motivate an individual to resolve the dissonance. Dissonance will be resolved in one of three basic ways: change in beliefs, change in actions, change in perception. All this happens because people strive to achieve internal coherence . For example , if a man works as a worker in a bullet factory, he will not be able to believe that the war is unjust. He will have to somehow "justify" her to avoid being in dissonance with his daily actions.
Either he will admit to some form of justified conflict or he will have to admit that he makes bullets but has nothing to do with conflicts, or he will have to change jobs. What is certain is that it is impossible to be totally against war and build bullets to fight. This dissonance cannot exist. Cognitive Dissonance applied to Inbound Marketing Psychologists have examined the effects of cognitive dissonance on the early stages of the buyer's decision-making process. They found that people who are confident about their decisions in advance will be less likely to be influenced by an advertising strategy . What does this mean for marketing? The digital information age has given everyone access to information like never before, so you don't waste time and resources on people who have already made up their minds. On the other hand, the strategy must focus on those people who are most likely to have weaknesses and problems to solve. This corresponds to the phase of the strategy called “Attraction”.
This predictable irrationality was theorized by the American social psychologist Leon Festinger. The theory is called Cognitive Dissonance Theory and proposes three basic assumptions: Human beings are sensitive to inconsistencies between Special Data their actions and their beliefs. Recognition of this inconsistency causes dissonance, and will motivate an individual to resolve the dissonance. Dissonance will be resolved in one of three basic ways: change in beliefs, change in actions, change in perception. All this happens because people strive to achieve internal coherence . For example , if a man works as a worker in a bullet factory, he will not be able to believe that the war is unjust. He will have to somehow "justify" her to avoid being in dissonance with his daily actions.
Either he will admit to some form of justified conflict or he will have to admit that he makes bullets but has nothing to do with conflicts, or he will have to change jobs. What is certain is that it is impossible to be totally against war and build bullets to fight. This dissonance cannot exist. Cognitive Dissonance applied to Inbound Marketing Psychologists have examined the effects of cognitive dissonance on the early stages of the buyer's decision-making process. They found that people who are confident about their decisions in advance will be less likely to be influenced by an advertising strategy . What does this mean for marketing? The digital information age has given everyone access to information like never before, so you don't waste time and resources on people who have already made up their minds. On the other hand, the strategy must focus on those people who are most likely to have weaknesses and problems to solve. This corresponds to the phase of the strategy called “Attraction”.